Thursday, 11 February 2016

Studio Logos; Similarities and Differences

Similarities

All  the logos I looked at used few colours in order to keep it simple, for example the film 4 logo only uses red and white. This is effective because although the logo is effective, it doesn't overwhelm the audience and as a result allows the studio to be recognisable. All these logos also show profession as they are edited and designed to perfection in order to make the studio unique and stand out. You are able to see that they have all been planned and developed through soft wear and when on screen they all come with some form of animation.

Differences

However it is clear that there're different codes and conventions that studios go by in order to create. For example a lot are inspired by mythical creatures for example Dreamworks 'the man on the moon' and Tristars 'Pegasus' . However others are inspired by monuments such as the statue of liberty. This can show us another difference as some logos don't reflect anything about the films that are produced however logos such as Disney (the castle) portray what the film is going to be about which in this case is Prince and Princesses. Another difference in the studio logos is the way in which the animation is done. For example Tristars has a simple zoom out animation as the wings of the Pegasus spread out however other studios have a more detailed animation for example Disney. This shows a castle with lights shining upwards, a flag waving in the wind and multiple fireworks going off in the background. This may also be linked to the idea of some studios designing their logo based on the genre of their films and other choosing not to. 



No comments:

Post a Comment